PrintPal Description:
One of the unexpected (and welcome) benefits of the internet retail boom is the high degree of specialization. Due to the relatively low overhead costs, an online retailer can whittle down their inventory to fit into a very specific niche. It would be exceedingly difficult for a physical storefront business to specialize to such a degree, simply because most locations do not have access to a large enough segment of the population. Online businesses, however, have millions upon millions of people in their customer base. Of course, only a small percentage of those people will actually be interested in any one product, but a fraction of such a large number is still considerable. That is where a company such as PrintPal enters the picture. Basically, these folks sell printer cartridges. That’s about it. Think about it; there are millions of people online every day, and the majority of them own computers. It stands to reason that a significant portion of that majority will also own printers. Those printers will eventually need new cartridges, be they inkjet, laser, or toner. Hence, PrintPal has shrewdly and effectively carved out its own niche. Their site is simple and effective; there are none of the bells and whistles that tend to distract as much as they attract. Their products are reliable and high-quality; no one disputes the pedigree of names such as Canon, Epson, IBM, and Xerox. Basically, this is a site that exists to fill one very specific need, and it fills that need very well. You may not think about printer cartridges much until you need one; when that need arises, check out PrintPal.com.
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